China Tourism Group: A Legacy of Exploration and a Vision for the Future381

Distinguished guests, esteemed colleagues, valued partners, and friends of China Tourism Group (CTG),

It is with immense pride and a deep sense of responsibility that I stand before you today. For decades, China Tourism Group has been synonymous with the exploration and promotion of China’s rich cultural heritage, breathtaking landscapes, and vibrant modern dynamism. We have played a pivotal role in connecting the world to China and, equally importantly, in connecting the Chinese people to the wonders of both their own nation and the globe. This address marks not only a celebration of our past achievements but also a reaffirmation of our commitment to shaping the future of tourism in China and beyond.

Our journey began amidst a burgeoning interest in China’s rediscovery, a time of immense societal change and economic transformation. We were pioneers, navigating the complexities of a rapidly evolving market, introducing innovative travel solutions, and setting new standards for hospitality and service excellence. We embraced the challenge of showcasing China’s diverse tapestry of cultures, from the ancient wonders of the Great Wall and the Forbidden City to the vibrant streets of Shanghai and the serene landscapes of Guilin. Our commitment extended beyond simply facilitating travel; we sought to foster understanding, encourage cultural exchange, and build lasting bridges between nations.

Over the years, we have witnessed remarkable growth and evolution. We have expanded our portfolio to encompass a wide spectrum of services, including inbound and outbound tourism, hotel management, theme park operations, and online travel platforms. Our subsidiaries and joint ventures operate across numerous countries, demonstrating our global reach and strategic vision. This expansion is a testament to our dedication to innovation, our responsiveness to changing market demands, and our unwavering focus on delivering exceptional value to our customers.

However, our achievements are not solely measured in terms of financial success. We are deeply committed to sustainable and responsible tourism. We recognize the vital importance of preserving China’s natural and cultural heritage for generations to come. This commitment is reflected in our initiatives to promote eco-friendly travel practices, support local communities, and protect the environment. We actively participate in conservation efforts, work closely with local governments and communities, and strive to minimize the negative impacts of tourism on the environment and local cultures. We believe that tourism should be a force for good, contributing to economic development while safeguarding the very assets that make it so appealing.

Looking ahead, we face new opportunities and challenges in an increasingly interconnected world. The rise of digital technologies is transforming the travel industry, demanding new levels of innovation and agility. The changing preferences of travelers, particularly the growing demand for personalized and immersive experiences, require us to constantly adapt and innovate our products and services. The global pandemic has highlighted the vulnerability of the tourism sector, emphasizing the importance of resilience, adaptability, and a forward-thinking approach.

In response to these developments, CTG is committed to embracing digital transformation, leveraging technology to enhance the customer experience, optimize operational efficiency, and expand our reach. We are investing heavily in digital infrastructure, developing innovative mobile applications, and utilizing data analytics to better understand our customers’ needs and preferences. We are also committed to fostering a culture of innovation and creativity, empowering our employees to explore new possibilities and push the boundaries of what's possible in the tourism sector.

Furthermore, we are strengthening our partnerships with key stakeholders, including government agencies, tourism boards, local communities, and international organizations. Collaboration is essential for addressing the challenges and seizing the opportunities that lie ahead. By working together, we can create a more sustainable, inclusive, and vibrant tourism sector that benefits all stakeholders.

Our vision for the future is clear: to be the leading provider of comprehensive travel solutions, creating unforgettable experiences that connect people, cultures, and destinations. We will continue to champion responsible tourism practices, promoting cultural understanding and environmental stewardship. We will leverage technology to enhance the customer experience and drive innovation. We will forge strong partnerships to amplify our impact and create a more sustainable and prosperous future for the tourism industry.

The journey ahead will undoubtedly present its challenges, but we are confident in our ability to navigate them successfully. With our dedicated team, our strong partnerships, and our unwavering commitment to excellence, we are poised to lead the way in shaping the future of tourism in China and beyond. Thank you.

2025-05-14

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