Decoding Chinese Consumer Preferences: A Comprehensive Survey362

This survey aims to understand the evolving landscape of Chinese cultural consumption, delving into the motivations, preferences, and behaviors of Chinese consumers across various cultural touchpoints. We seek to identify key trends and influencing factors that shape their engagement with cultural products and experiences, including but not limited to film, television, music, literature, art, food, fashion, and traditional customs. Your honest and detailed responses will be invaluable in building a comprehensive picture of this dynamic market.

Section 1: Demographics and Background

1. Age Range: (Please select one) ☐ 18-24 ☐ 25-34 ☐ 35-44 ☐ 45-54 ☐ 55+
2. Gender: ☐ Male ☐ Female ☐ Prefer not to say
3. Location (Province/City):____________________________
4. Education Level: (Please select one) ☐ High School or less ☐ Some College ☐ Bachelor's Degree ☐ Master's Degree ☐ Doctoral Degree
5. Occupation:____________________________
6. Annual Household Income (RMB): (Please select range) ☐ Under 50,000 ☐ 50,000-100,000 ☐ 100,000-200,000 ☐ 200,000-500,000 ☐ Over 500,000
7. Internet Usage (Hours per day):____________________________

Section 2: Cultural Consumption Habits

This section explores your consumption patterns across different cultural domains. Please rate your engagement level on a scale of 1 to 5 (1 = Not at all interested, 5 = Very interested).

| Cultural Category | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Film (Domestic & International): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Television (Domestic & International): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Music (Pop, Traditional, Western): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Literature (Classical, Modern, International): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Art (Painting, Sculpture, Calligraphy): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Traditional Festivals and Celebrations: | ☐ | ☐ | ☐ | ☐ | ☐ |
| Food (Traditional Chinese Cuisine, International Cuisine): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Fashion (Traditional Chinese Clothing, Western Fashion): | ☐ | ☐ | ☐ | ☐ | ☐ |
| Online Cultural Content (Blogs, Social Media, Streaming Platforms): | ☐ | ☐ | ☐ | ☐ | ☐ |

Section 3: Influencing Factors and Preferences

1. What are the primary factors influencing your choice of cultural products or experiences? (Please select all that apply)
☐ Price ☐ Quality ☐ Brand Reputation ☐ Social Influence (Friends, Family) ☐ Online Reviews ☐ Celebrity Endorsements ☐ Cultural Significance ☐ Personal Preference ☐ Novelty/Trendiness ☐ Accessibility

2. Do you prefer domestically produced cultural products or international ones? (Please explain your answer)____________________________________________________________________________________________________________________________________________________________________________________________________________________

3. How important is the preservation and promotion of traditional Chinese culture to you? (Please select one) ☐ Not at all important ☐ Slightly important ☐ Moderately important ☐ Very important ☐ Extremely important

4. How often do you participate in activities related to traditional Chinese culture (e.g., tea ceremonies, calligraphy classes, traditional festivals)? (Please select one) ☐ Never ☐ Rarely ☐ Sometimes ☐ Often ☐ Very Often

5. What are your thoughts on the fusion of traditional Chinese culture with modern elements? (Please explain your answer)____________________________________________________________________________________________________________________________________________________________________________________________________________________

Section 4: Consumption Platforms and Channels

1. Where do you primarily access cultural products and information? (Please select all that apply)
☐ Streaming Platforms (e.g., Tencent Video, iQiyi) ☐ Online Shopping Websites (e.g., Taobao, ) ☐ Social Media Platforms (e.g., WeChat, Weibo) ☐ Physical Stores ☐ Libraries ☐ Museums ☐ Cinemas ☐ Television

2. How important is online convenience in your cultural consumption? (Please select one) ☐ Not at all important ☐ Slightly important ☐ Moderately important ☐ Very important ☐ Extremely important

Section 5: Future Trends and Expectations

1. What are your expectations for the future of cultural consumption in China?____________________________________________________________________________________________________________________________________________________________________________________________________________________

2. What kind of cultural products or experiences would you like to see more of in the future?____________________________________________________________________________________________________________________________________________________________________________________________________________________

Thank you for your participation. Your feedback is crucial for a better understanding of Chinese cultural consumers.

2025-05-22

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