China‘s Tourism Chief Liu Jinmeng Outlines Plans for Post-Pandemic Recovery6

Liu Jinmeng, Director of the China National Tourism Administration (CNTA), recently outlined plans for China's tourism industry to recover from the COVID-19 pandemic. Speaking at a press conference, Liu emphasized the importance of safety, innovation, and collaboration in revitalizing the sector.

Safety remains the top priority, with CNTA implementing strict measures to ensure the well-being of tourists and operators. Hygiene protocols, contactless payments, and reduced capacity at attractions have been put in place to minimize the risk of infection. CNTA is also working closely with health authorities to monitor the situation and adjust regulations accordingly.

Innovation is key to attracting domestic and international tourists in the post-pandemic era. CNTA is encouraging the development of new tourism products and experiences, including virtual reality tours, online exhibitions, and tailor-made packages. Social media platforms are being leveraged to promote destinations and engage with potential visitors.

Collaboration is essential for the recovery of China's tourism industry. CNTA is working with airlines, hotels, and other tourism providers to offer competitive rates and packages. The government is also providing financial support to businesses affected by the pandemic. International cooperation is being strengthened through partnerships with tourism organizations worldwide.

Liu expressed confidence in the resilience of China's tourism industry. He noted that domestic tourism is expected to recover to 80% of pre-pandemic levels by the end of 2023, while international tourism is projected to gradually resume as travel restrictions ease. CNTA is committed to supporting the industry's recovery and ensuring that China remains a top destination for tourists worldwide.

CNTA is implementing a comprehensive strategy to revitalize China's tourism industry. By prioritizing safety, embracing innovation, and fostering collaboration, China is well-positioned to recover from the pandemic and emerge as a leading tourism destination once again.

2024-11-28

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