Embark on a Journey to Rediscover China: 2015 China Tourism Theme84

With its vast and diverse landscapes, rich cultural heritage, and vibrant cities, China has long been a captivating destination for travelers from around the world. In 2015, the Chinese National Tourism Administration (CNTA) unveiled the theme "Rediscover China" for the year, inviting visitors to delve deeper into the country's hidden gems and experience its enchanting spirit.

This theme encapsulates the desire to showcase not only China's iconic landmarks, but also its lesser-known treasures. From ancient temples nestled amidst towering mountains to tranquil gardens hidden within bustling metropolises, 2015 marked a year of rediscovering China's cultural, historical, and natural wonders.

Unveiling the Hidden Splendors

The "Rediscover China" theme encouraged travelers to venture beyond the popular tourist routes and explore the country's diverse regions. The western province of Sichuan, with its towering Tibetan mountains, fragrant tea plantations, and spicy cuisine, emerged as a popular destination. Visitors marveled at the beauty of Jiuzhaigou National Park, a UNESCO World Heritage Site known for its pristine lakes, waterfalls, and vibrant autumn foliage.

In the southeastern province of Guizhou, travelers discovered the surreal landscapes of the karst mountains, dotted with towering limestone formations and underground rivers. The Miao ethnic minority village of Xijiang Qianhu, with its stilt houses and vibrant traditional culture, provided a glimpse into the rich heritage of the region.

Celebrating the Silk Road Legacy

2015 also marked the 1,300th anniversary of the Silk Road, the ancient trade route that connected China with the Middle East and Europe. To commemorate this occasion, the CNTA organized a series of events and exhibitions along the route, highlighting its historical and cultural significance.

Travelers followed the Silk Road from the ancient cities of Xi'an and Dunhuang in China, through the deserts of Central Asia to the vibrant cities of Samarkand and Bukhara in Uzbekistan. Along the way, they encountered remnants of ancient fortresses, bustling markets, and UNESCO World Heritage Sites that served as a testament to the rich cultural exchange that occurred centuries ago.

Embracing Sustainable Tourism

In line with the theme of "Rediscover China," the CNTA promoted responsible and sustainable tourism practices. Visitors were encouraged to respect local customs and traditions, protect the environment, and support local communities.

The CNTA introduced a number of initiatives to promote sustainable tourism, such as the Green Tourism Certification Program, which recognized tourism enterprises that met certain environmental standards. Travelers were urged to choose eco-friendly accommodations, reduce their carbon footprint by using public transportation, and contribute to local conservation efforts.

A Year of Discovery and Enrichment

The "Rediscover China" theme proved to be a resounding success, attracting a significant increase in tourism to the country. Visitors from around the world embraced the opportunity to delve deeper into China's rich cultural heritage, explore its enchanting natural landscapes, and discover the hidden gems that had long been overlooked.

As China continues to grow and develop as a tourist destination, the theme of "Rediscover China" remains a relevant and inspiring message. Whether it is exploring the bustling streets of Shanghai, hiking through the terraced hills of Yunnan, or discovering the ancient traditions of Beijing, there is always something new and captivating to discover in this extraordinary country.

2024-10-25

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