2017 China Tourism Report: Unlocking the Potential of Inbound and Outbound Travel229

The tourism industry in China is experiencing unprecedented growth, driven by a combination of factors including rising incomes, increased disposable income, and favorable government policies. Inbound tourism, or the number of foreign visitors to China, has been growing steadily in recent years, while outbound tourism, or the number of Chinese tourists traveling abroad, has also witnessed a significant surge.

According to the China National Tourism Administration (CNTA), the number of inbound tourists to China reached 139 million in 2017, a year-on-year increase of 3.9%. The top source markets for inbound tourism were South Korea, Japan, and the United States. Inbound tourism revenue amounted to US$117.6 billion, a growth of 5.4% compared to the previous year.

Outbound tourism from China has also grown rapidly in recent years. In 2017, the number of outbound tourists from China reached 145 million, a year-on-year increase of 7.3%. The top destinations for outbound tourism were Hong Kong, Thailand, and Japan. Outbound tourism expenditure reached US$257.7 billion, a growth of 5.1% compared to the previous year.

The growth of both inbound and outbound tourism in China is expected to continue in the coming years. The CNTA predicts that the number of inbound tourists to China will reach 160 million by 2020, while the number of outbound tourists from China is expected to reach 200 million by the same year.

The growth of tourism in China presents a number of challenges and opportunities for the country. On the one hand, tourism can contribute to economic growth, job creation, and poverty reduction. On the other hand, tourism can also lead to environmental degradation, congestion, and other negative impacts. It is therefore important for China to develop and implement sustainable tourism policies that maximize the benefits of tourism while minimizing the negative impacts.

The China Tourism Academy has identified a number of key areas for the development of sustainable tourism in China. These include:
Developing new tourism products and attractions that are environmentally friendly and culturally appropriate.
Improving the infrastructure and services for tourists, including transportation, accommodation, and food and beverage.
Promoting responsible tourism practices among tourists and tourism businesses.
Protecting the natural and cultural heritage of China.

By implementing these measures, China can unlock the full potential of tourism to contribute to the country's economic and social development.

2024-10-26

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